Digital Marketing

SEO, is the process by which people take to make sure that the websites are appealing to the search engines. Even though techniques can vary depending on your industry, the main idea is to make sure the basic white hat tactics are followed on a regular basis. The crux of the strategy, however, will centre on keywords.

Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using several social media outlets and communities to generate viral publicity.

Content management is the process of organizing and consolidating these pieces of content and tagging schemes in the most efficient way and storing them only one time in a repository, known as a content management system.

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